Market research is essential for all global companies that want to be acquainted with the basics of the local market before starting operations in it. The UAE market is one of the most complex ones, as it consists of various groups with different cultures, age groups, income level and purchasing behaviour.
Working with market research companies in Dubai not only allows you to get access to deep insights about the habits, preferences and lifestyle aspects of your specific target audience but also provides you with insights regarding thousands of other aspects that have an impact on your results.
To gain a better understanding of the local market as well as benefit from the global perspective of a company, you need to hire market research companies in Dubai that have experience and are willing to offer this service and deliver.
Strategies for working with market research companies in Dubai
Establish clear goals for the market research you want to do with the research company
The goal of a market research project is to identify the problem that needs solving and then develop a solution to solve it. The solution might involve a product, service or process change. It’s not uncommon for companies to use market research as a means of brainstorming ideas, but the goal should be clear from the beginning. If you don’t know what you want from your market research, how can you expect your partner to know?
The most common mistake that companies make when working with a market research company is not having clear goals. When an organisation does not know what it wants from research, it can lead to inefficiently spending money and time on a project that might not yield the desired results.
This makes it essential that every step of your project has a clearly defined objective. A good way to ensure everyone on your team understands this is by creating a set of goals and objectives for each step of your project before ever starting work. This ensures everyone on your team understands what they’re working towards and why it’s important for them to achieve their goals.
Research companies are highly specialised in the market analysis in UAE, so they will be able to offer much better insights into your target market than you would if you tried to collect data on your own. However, this does not mean that you should blindly accept everything they say. You should always ask questions and request more details about how they came up with certain conclusions or interpretations.
Stay in constant communication with the market research company during your project
In order to maximise the ROI of your market research project, you need to work with a market research company that can help you understand how to design and execute a study that will provide you with the information you need.
The most effective way to do this is by staying in constant communication with the market research company during your project. This allows them to provide you with insights that help shape your study, as well as feedback on what they’re learning from respondents.
This feedback isn’t just valuable for identifying areas where respondents are struggling with questions or concepts; it’s also important for understanding how different types of respondents are responding to different parts of your survey.
Follow a clear and thoughtful timeline that takes into account your resources and other duties
It can be easy to lose track of time when working with a market research company in Dubai. However, it is important to be mindful of the deadlines and schedules you have set for yourself and your team.
Make sure you have an organised schedule that keeps everyone on track, including yourself. This will ensure that you don’t miss any important steps along the way, which could result in missed opportunities or delaying the launch of your product by months or even years.
Building a strong long-term relationship with the right market research providers
From the best and the top market research companies in UAE are the ones that know their clients’ needs and requirements. These firms have strong relationships with their clients and know how to provide them with the right solutions at the right time.
Building a strong long-term relationship with the right market research providers ensures that you get quality results every time. It also helps you avoid any potential problems such as:
- Bad data collection
- Inconsistent results
- Unreliable data analysis
- Difficulties in interpreting data
Choosing highly robust methodologies over cheaper alternatives
The cost of a research study is not the only criterion that should be taken into account. It is also important to consider what methodology you will use and how reliable it is. A good example of this would be choosing between a qualitative and quantitative approach.
Qualitative research can be expensive as it requires experienced interviewers and researchers. However, it provides valuable insights into consumer attitudes and behaviours that can be used to optimise your product or service offerings. Quantitative methods are less costly but their results are more general in nature and cannot provide an in-depth understanding of consumers’ motivations behind their choices.
Understanding where your market research fits into your overall strategy
Before deciding on the type of market research you want to conduct, make sure that you understand where it fits into your overall strategy for improving sales performance, customer retention and increasing market share.
This way, you will be able to prioritise what needs to be measured first and how much time you have available before your next major decision point (such as product launches or new store openings). If there are competing priorities for limited resources, then at least having an agreed upon order of priority will help ensure that projects get completed on time so that they can inform future proceedings.
Trusted Market Research Companies in Dubai (h2 tag)
Volonte is a market research company based in Dubai was established to provide businesses with the best possible insights into their target markets. Our team of experts has worked with large corporations and start-ups, helping them gain valuable insights into the customer’s mind. This helps companies gain a competitive advantage, drive innovation and stay ahead of the competition.
Offering higher quality research, faster research, wider global audience reach and greater depth of research than other firms in the industry, with a global network of researchers experienced in different backgrounds we assist you in measuring consumer behaviour, creating online questionnaires and designing online experiments. Connect with our top business consultants in Dubai today to kickstart your market research for the new project!