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Raising Money for Your Startup Idea? Write a Winning Investor Pitch Deck

In the event that you are trying to raise money for your startup idea or small business idea, it is likely that you will have to deliver a presentation to investors. An investor pitch deck can be a difficult beast to master, but there are several key points you need to know when putting one together. The contents of an investor pitch deck will always depend on the type of company you are looking to raise money for and the investors themselves.

Your pitch deck is your best business management solutions UAE. It reduces the amount of time you spend with each investor explaining all the work that you're doing to grow your startup. The deck distils your main message for every investor you meet down to one simple page.

Who You Are and Why Now

The best way to start off your investor pitch deck is by introducing yourself and your company. You should be able to quickly communicate who you are and why you started this business. Be sure to share your unique story and why you are passionate about the industry you have chosen. This will help investors understand why they should take the time to listen to what else you have to say.

If possible, it is a good idea to include a photo of yourself as well as other team members. This will help investors connect with your business on a personal level.

The next step is to explain why now is the ideal time for investors to invest in your startup idea or company. In this stage you should explain why this opportunity exists right now and how it differs from other opportunities that have come before it. The best way to do this is by showing how much demand there is for your products or services right now in the marketplace (this can also be done through customer testimonials). Once you have shown that there is demand for what you are offering, then it makes sense that investors should invest in your company because they will be helping meet this growing demand (and making money doing so!).

What is happening in the market or industry that makes this a good moment for your product or service? Think about trends in technology that might affect your business model (e.g., mobile devices becoming more popular or social media changing how people interact). Also think about macroeconomic factors like economic growth or recession) and how they affect consumer behaviour.

The Problem

The problem statement should be very specific, and it should show that you know exactly what your customer wants. Show what your product or service is trying to solve. Such as your app making it easy for film enthusiasts to buy tickets and book seats at the Opera. Top business consultants in Dubai advise that you ensure it is succinct enough that investors can digest it in less than five minutes.

Your Solution

Clearly explain how your company provides the best solution, how it works and why it is better than the competition. Introduce the answer to the problem. The answers of the following should be well articulated in your summary: What problem are you solving? How many people face challenges presented by this problem? Who are they? What is their current situation? How does your solution help them? How much do they pay for it? What’s the total market size of this problem (how much money people will spend on this solution in the next 5-10 years)?

You need to provide evidence that your solution will work, such as case studies or data if possible. Showing that people have used your product before can help make investors feel confident about the quality of your product and its ability to solve their problems.

Your business model and go-to-market strategy

Your business model is the way your startup makes money. It describes how you will make a profit, what role technology plays in your business, and how you're going to grow. It's important to know exactly how your business will make money and what revenue streams will be available for investors to invest in.

The go-to-market strategy is the plan for getting customers and selling your product or service. You need to show investors how you plan on bringing your product or service to market, how much it will cost, and how many sales it will generate.

A go-to-market strategy is how you plan on getting those customers. There are many different ways to do this, but some of the most common are Direct sales, Affiliates and Social media ads.

Traction and Growth

Traction is the key to securing funding for your startup idea. It doesn’t have to be a lot, but it should be tangible, trackable, and quantifiable. The more traction you can show, the more likely you are to convince an investor that you have a real business model and that your idea has potential.

The best way to show traction is through metrics like revenue or user growth. If you don’t have any revenue coming in yet, then focus on user growth. But remember: no matter how good your metrics are, they only go so far if they don’t reflect a real problem people want solved. You need to back up your numbers with data that shows how many people have used or purchased your product or service — or at least expressed interest in doing so. Consult with top market research companies in UAE to get tips and tools on following up with ways to measure growth.

In the pitch deck, most management consulting firms in Dubai include the following:

Metrics for user acquisition (how many new customers are signing up?)
Metrics for retention (what percentage of users that sign up will continue using your product?)
Metrics for monetization (how much money does each customer make?)

Financial Projections

The key to a great investor pitch is having a solid understanding of how much money you will need and when, and then showing investors how you will generate that money.

Here are the key components of a good financial projection:

Revenue Model: How much money will you make? Showing that there is a market for your product or service is key here. Include the total addressable market, as well as the cost per customer (cost per acquisition). This will help investors see if it makes sense to invest in your business or not.

Gross Margin: How much profit will you make from each sale? This is called gross margin, and it’s calculated by subtracting the cost of goods sold from revenue. The higher this number, the better!

Variable Costs: These are costs that vary based on how much product or service you produce. Common variable costs include labour and material cost (for e-commerce businesses).


The timeline is an essential part of your pitch deck. It should show investors how much time you need to raise funds, what the money will be used for and when you hope to launch or expand your business. The timeline should also include milestones, such as hiring employees or reaching new markets.


Competition is a good thing, it means there is a market for your product. However, it can also be tricky; if there are many similar companies in the same space, how do you stand out?

In this section, you want to highlight the differentiators that make your company unique and better than the competition. For example, if you are building a SaaS product, say how your product has better features than the competition, or if you have more customers in a specific market.

There are two ways to address competition:

Explicitly. You can talk about your competitors and their strengths and weaknesses in a couple of slides. This is good if you have a lot of time and want to give some background on why your product is better than what’s out there. It also helps potential investors understand how important it is for you to raise money, because you need it to compete with other companies.

Implicitly. You can show how you’re different from existing solutions without actually mentioning them by using phrases like “unlike our competitors …” or “we don’t have any direct competitors …” This helps you avoid being compared directly with other companies, which can be useful if they have more funding than you do or are more well-known than yours will ever be.

A word of caution: Don’t lie or exaggerate about the size or success of your competitors because someone will probably catch on eventually and call you out on it publicly (and rightly so).

Your Team

During business operational planning in UAE, in our experience, investors may be more interested in you than your idea. So make sure that your team can deliver on the promise of your company. If you don't have a team yet, try to find some people to work with on a temporary basis and get them involved in your presentation.

The structure of your business is another important aspect of investor pitches. Investors want to know what kind of business they're investing in, whether it's an early stage startup or an established company with multiple revenue streams and employees.

In conclusion

Now that you have created a pitch deck, it's time to make some tweaks in order to increase its effectiveness. Use your notes from the previous step to fix any mistakes and focus on how you can take this deck to the next level. Once it is polished and ready for presentation, all that remains is to deploy it.

Hire Volonte professional business transformation experts UAE to get feedback and make changes where needed on your pitch deck. Once you feel confident about how your pitch deck is coming along, start meeting with investors so that you can find help raising money for your startup.

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